Lo3: Sample Audio

Here is a link to the youtube video containing the 2 jingles I have created.

Lo3: Sample Chat Script

Sophie:

So what's the news Caitlin?

Caitlin:

Well Soph, would you like me to tell you a good bit of Sherlocks news? And obviously for all our viewers?

Sophie:

Preach it me Caitlin

Caitlin:

So this weekend they have been playing in Liverpool (1) they had a big coach trip down there (1) 'cos obviously i follow them all on Instagram (1)good supporter over here! Soph are you a good supporter?

Sophie:

(Laughing) Obviously not as good as you Caitlin.

Caitlin:

But! You're obviously still high up there on the supporters... right? Like say a third top supporter?

Sophie:

Okay I'll accept third.

Caitlin:

Okay, that's good that's good.

So anyway they played in Liverpool this weekend as i saw on Kiaran's Instagram. He posted a good 10 photos on Saturday evening i'm not even kidding. If anyone wants to follow them on Instagram is @Kiarancrookthesherlocks.

Sophie:

Yeah I've seen all about that. Aren't they doing another one, like a coach trip to Manchester or something?

Caitlin:

I think i've seen it on their Instagram, it's something like £15 a ticket.

Sophie:

Yeah something like that.

Caitlin:

I think we should go?!

Sophie:

What next weekend?

Caitlin:

Yeah!!

Sophie:
But what about POP World?

Caitlin:
well if we don't go to POP world next weekend that means we haven't been for 2 weekends.

Sophie:
I couldn't go this weekend anyway.

Caitlin:
Why?

Sophie:
I have bought tickets for the most amazing thing that is coming to Sheffield this weekend.

Caitlin:
What?

Sophie:
It's this colour obstacle rush thing, it looks insane!

Caitlin:
Wait, tell me more about it?

Sophie:
it's a paint party, like dry paint? 

Caitlin:
Yeah?? Like the colour runs?

Sophie:
Yeah, and foam! For 5K!
How goods that?

Caitlin:
It actually sounds really good! I literally think we should do that! Have you already got your ticket?

Sophie:
I have already got my ticket!

Caitlin:
I think i might buy my ticket... What do you wear??
White clothes

Sophie:
// Yeah White

Caitlin:
I've seen it on Facebook, I'm sure I've seen it. And everyone's just drenched in like... powder paint?

Sophie:
Yeah!

Caitlin:
But is this an obstacle course not a run?

Sophie:
It's a run, but there's inflatable obstacles on the way where people are waiting with dry paint and foam.

Caitlin:
Okay, i definitely think we need to do this!

Sophie:
9 O'clock in the morning though?

Caitlin:
Yeah i can do 9 O'clock? I can deal with that?

Sophie:
You cannot deal with that!

Caitlin:
I Could for one weekend, 9 O'clock?

Sophie:
Maybe now, anyway now you're all buzzin for this colour rush, now i'm going to play Kelly Clarkson since You've Been Gone.

Lo2: Summary Document (Caitlin's Idea)

Lo2: Summary Document (Sophie's Idea)

The name of my Radio show is Friday Feel Good PM. With our radio show we aim to follow the PSB remit of entertainment playing feel good music to a wide audience in Sheffield targeting teenagers, students, young adults of both genders who are involved in the student scene. We intend our radio show will connote fun, liveliness, laid back, and feel good vibes.
To achieve this we will play classic hits from all eras including song from Hot Chocolate, Boy George and Queen along with recent hits from artists such as Bruno Mars, Sia and Artic Monkeys in order to keep the young adults and older teenagers interested in the show. I hope that by playing music that creates happy and feel good vibes will help entertain the audience. 
The presenters of this radio show will be me and Caitlin Baker We are aiming to create an informal and relaxed atmosphere in the studio. We are going to talk about music/gigs/club nights available to attend on Friday night in Sheffield as well as introducing each song, saying the year it was realized and the artist and name. With competitions including these events and prizes such as tickets, free entry or drinks vouchers.
I want our jingle to be upbeat and high energy using different dynamics through out. We would like it to say the name of the music talk show as it informs the listener what show we host and what station we are on, but also we hope the high energy will denote the genre of the show to the audience.  
We are hoping to interview artists, gig organisers, club owners who can offer our listeners fun information as to where to go, who’s on where and what nights. This way the locals of Sheffield can find out information about the bands to see if they would be interested in going to the gigs. 
For music played during the show we will use Of com in order to make sure all the music is acceptable. And by having an annual PRS License we will be able to play whatever music we wish.
I We will play idents advertising the Sheffield live radio station but other than that we hope to follow the PSB remit of entertainment. Adverts will be included in my show as this is how we will generate the funds to pay for things such as the PRS License.
The target audience for our radio show will be from a demographic audience of both male and females ranging from teenagers to young adults in the socio economic categories of C1C2DEF.

Treatment (Caitlin's Idea)

Radio Programming Proposal

Friday Feel Good @ Breakfast

These are not the final terms of the agreement between you and Sophie Birks.  ALL aspects are negotiable.  Both parties will agree upon the final terms.  If interested, Sheffield Live will contact you to schedule a formal meeting.  

Section 1

Name or title of program: Friday Feel Good @ Breakfast

Length of show (maximum  60 minutes): 60 minutes. 

Genre or type of program: Informal Music Breakfast Show

Brief description / synopsis: A Friday morning breakfast show running between 8am-9am on Sheffield Live Radio. The show will consist of interviews with local bands, as well as feel good music from the different decades of the 90’s. The purpose of the show is to entertain the audience and so an informal and relaxed tone will be embedded. The aim is to get the younger audience feeling good ready for the weekend. 

Production method: Live    Recorded    Both

Section 2

Target audience

Time of day: 8am-9am

Day(s) of the week: Friday

Intended age of audience: 16-30 both male and female

Other target details: I would like to target people who are driving to work/education in the BC1C2DE socio economic category and so would like the radio show to air in the highest density of drive time. 

Section 3

Show Presenters/Hosts

# of Hosts: 2

Name/Descriptions of hosts:

Caitlin Baker: A Blonde, stylish, extrovert 17 year old, with a fun, exegetic personality and not afraid to talk live in a studio. Is able to work hard to plan a good radio show along with presenting it using the right personality techniques watched by the target audience.

Sophie Birks: A brunette, quirky 17 year old always up for a challenge. Has a loving and laid back personality making others feel welcome. Is able to work well as a team and can differ her personality style ready for any kind of target audience.

Delivery style:

Our radio show is set to be very informal, relaxed and laid back. I want this show to connote a feel good, friendly atmosphere and make the audience feel like they are having as much fun as the presenters in the studio. 

Resources required:

Human: Caitlin Baker, Sophie Birks (Presenters, Producers)

As part of our initial production me and Sophie will cover all the job roles including the presenters, producers and editing any of the audio which we didn’t air live.

If our radio show was then moved to a live radio station available of digital/analogue we would introduce a large team to help with the show meaning me and Sophie would become the presenters, and then we would advertise job roles such as he producer, editor, music copyright team, music producer, and content team. 

Equipment (Do you have your own setup, or do you need to use LukeRadio resources?):

We are going to use the sound booth room to record a clip of our radio show.  

We will use the equipment at Sheffield Live Radio when broadcasting live.

Apple Mac: £1,599 

Laptop Samsung Series: £199.99

Microphone: £29.99 x 4

Mixing desk: £239

Desk: £255

Chairs: £82 x 4 

Blank CD’s: £5.60

Disk Drive: £16.99

Extension Leads: £39.99

Monitor: £71.98 

Headphones: £17.99

Spit Guard: £39

Cubase 7: £135

Printer: £29

Pens: £5

Paper: £8

Adobe Audition: £194.34

PRS Licence: £300 annual 

Total: £3,550.65 

Location: Sheffield Live Radio Studio/ UTC Sheffield

Production time (recording and editing): We would leave ourselves at least 3 days to record and edit any interviews to be broadcast on that show, editing jingles and sound tracks as well as remixing songs and creating playlists. 

Additional information

(Include schedule / structure)

This show will air on Friday mornings between 8am-9am giving the audience an hour of feel good hits ready for the weekend.  

Content of show (items, features and articles): 

The show will mainly feature music having a 75% music 25% chat ratio. 

Examples of songs:

Five- Keep on Moving

Spice Girls- Wannabe

Cascada- Miracle

Donna Summer- Hot Stuff

Hot Chocolate- You Sexy Thing

Queen- Don’t stop me now

Guns N’ Roses- Paradise City

Kelly Clarkson- Since U Been Gone

Examples of questions and issues to be raised for interviews:

Questions to local Sheffield bands will include 

1. How long they have been together
2. What style of band they are 
3. Upcoming gigs
4. Any new single realises
5. What they are working on at the minute

Styles of music to be used:

Feel good music from the 80s and 90s as well as decade music and classics. 

Will your program use advertising to make a profit?    Yes   No  Maybe

I am going to use advertisers such as Mercury Taxi’s, 02 Academy, Sheffield City Taxis, Taylor Taylor and The University of Sheffield as I think the style of my radio show will attract an audience demographic where there adverts will be relevant for them. 

Additional Details:

My product is different to what is currently out their as it consists of mainly feel good music and so doesn’t include a large amount of chat, interviews or talk time. The show is also on in the morning and is going to act as a substitute for a breakfast show so if people only want to listen to feel good music on a Friday morning then this show is for them. 

Based on RAJAR figures for the station Sheffield live have an 11% RSA listening figure meaning our radio show will have a niche audience meaning what we provide will have to be specific to Sheffield, meaning the interviews with local bands will hopefully attract the local audiences.

On Sheffield’s live schedule Sheffield Friday Uprising airs between 7am-9am following with Business Live 9am-10am. Our radio show would fit ideally after Friday Uprising as this will include a welcome to Friday morning and then we will follow will feel good songs ready to enjoy the day of Friday. 

Our Main Competitors include Big John @ Breakfast on Hallam FM, Nick Grimshaw on BBC Radio 1 and Adam, Danny and JoJo on Capital Breakfast as all these 3 stations are highly listened to on a Friday morning drive time in Sheffield. 

This show can stand out from these competitors as it has a specific genre which targets a large demographic of people through out Sheffield. 

Profits/Costs

From my equipment list I would need all the equipment to make a good radio show however most of this equipment would be provided by Sheffield Live Radio as we would be using their studios to broadcast. In terms of making a profit if we broadcast our radio show from Sheffield Live we wouldn't be able to make a profit due to their radio station being non profitable following an OFCOM licence.

Treatment (Sophie's Idea)

Radio Programming Proposal

Friday Feel Good PM

These are not the final terms of the agreement between you and _______________.  ALL aspects are negotiable.  Both parties will agree upon the final terms.  If interested, _____________ will contact you to schedule a formal meeting.  

Section 1

Name or title of program:

Length of show (minimum 60 minutes): an hour

Genre or type of program: Late hour (9/10) music talk show

Brief description / synopsis:

The show will play a mixture of rock/classic/chart/house/etc. averagely 70% music 30% chat. We chose this because we will have generally an audience of young adults, varied demographic as it is aired in Yorkshire but mainly BC1C2DE. As our audience already have stations such as Radio1 which plays music straight for an hour with minimal dialogue which is favoured amongst young people, therefore we intent to include minimal dialogue (including adverts). We have to include adverts as we are a community radio station.

Production method:  Live   Recorded   Both

Section 2

Target audience:

Due to the time the show is aired and the music played we are targeting our show to young adults, people aged from16 to 25.

Time of day:

From 9/10 until 10/11

Day(s) of the week:

Friday nights

Intended age of audience:

Young adults 16-25

Other target details:

People generally getting ready to go out for the night, feel good music to relax the audience and make people look forward to the weekend. Also for people travelling or out and about in the car, creates a fun upbeat atmosphere to relax people into the weekend.

Section 3

Show Presenters/Hosts

2 Hosts

Name/Descriptions of hosts:

Sophie Birks and Caitlin Baker, two females aged 18 from the local county. Interested in both new and classic music and interested in the local community.

Delivery style:

Very casual and relaxed dialogue, we will talk on the show as we would to each other as the show is aimed to people roughly our age.  The topics will be relevant to the local area and the competitions will support the local community businesses. We will have voxpops of the audience members therefore the style of their dialogue will be colloquial and casual so we intend to keep the same style to relate to our audience members, making them feel comfortable listening to our show.

Future Developments:
To maintain our show we will have future competitions such as: asking the audience to make a 10 minute show and the winner we will play on air and invite them into the studio to announce the broadcast.

Resources required

                  Human:  Sophie Birks & Caitlin Baker (Presenters) As part of our initial production Caitlin and I intend to cover all the roles including the presenting, producers and editing any of the audio, which we won’t air, live. If our radio show was then moved to a live radio station available on digital and

                  Equipment (Do you have your own setup, or do you need to use Luke Radio resources?):

Apple Mac: £1,599

Laptop Samsung Series: £199.99

Microphone: £29.99 x4

Mixing desk: £255

Chairs: £82 x 4

Blank CD’s: £5.60

Disk Drive: £16.99

Extension Leeds: £39.99

Monitor: £71.89

Headphones: £17.99

Spit Guard: £39

Cubase 7: £135

Printer: £29

Pens: £5

Paper: £8

Adobe Audition: £194.34

PRS Licence: £300 (annual)

Total: £3,550.65

                  Location:

Sheffield Live Radio Studio/ UTC Sheffield

                  Production time (recording and editing):

We would leave ourselves 3 days to record and edit any footage that would need this such as jingles, where as any footage such as interviews and voxpops will be able to play live.

Additional information

(Include schedule / structure)

This show will air on Friday nights, will play music mostly, the adverts will be of local take aways, taxi services, clubs to interest the audience.

Content of show (items, features and articles):

The show will mainly feature music having a 75% music 25% chat ratio. 

Examples of songs:

Uptown Funk – Mark Ronson

Say something – Karen Harding

Hot Chocolate- You Sexy Thing

Queen- Bohemian Rhapsody

Taylor Swift – Blank Space

  George Ezra – Blame it on me

Examples of questions and issues to be raised for interviews:

Questions to local Sheffield bands will include 

1.               How long they have been together

2.               What style of band they are 

3.               Upcoming gigs

4.               Any new single realises

5.               What they are working on at the minute

Styles of music to be used:

Feel good music from the 80s and 90s as well as decade music and classics.

Will your program use advertising to make a profit?   Yes  No  Maybe

I am going to use advertisers such as Mercury Taxi’s, 02 Academy, Sheffield City Taxis, Taylor Taylor and The University of Sheffield as I think the style of my radio show will attract an audience demographic where there adverts will be relevant for them. 

Additional Details:

My product is different to what is currently out their as it consists of mainly feel good music and so doesn’t include a large amount of chat, interviews or talk time. The show is on in the evening and is going to act as a substitute for a music chat show so if people only want to listen to feel good music on a Friday evening then this show is for them. 

Based on RAJAR figures for the station Sheffield live have an 11% RSA listening figure meaning our radio show will have a niche audience meaning what we provide will have to be specific to Sheffield, meaning the interviews with local bands will hopefully attract the local audiences.

On Sheffield’s live schedule Sheffield Friday Uprising airs between 7pm-9pm following with Business Live 9am-10am. Our radio show would fit ideally after Friday Uprising as this will include a welcome to Friday evening and then we will follow will feel good songs ready to enjoy the weekend.

Our Main Competitors include Annie Mac on Radio 1, Capital drive time and other show which air at the late drive time in Sheffield. 

This show can stand out from these competitors as it has a specific genre which targets a large demographic of people through out Sheffield.

Profits/Costs

From my equipment list I would need all the equipment to make a good radio show however Sheffield Live Radio would provide most of this equipment, as we would be using their studios to broadcast. In terms of making a profit if we broadcast our radio show from Sheffield Live we wouldn't be able to make a profit due to their radio station being non-profitable following an OFCOM licence.